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search engine optimisation

Having your website appear near the top of web search engine listings is of utmost importance to the promotion of your website and the products or services it displays.

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to your website from search engines such as Google, Yahoo, Bing etc, via search results. Usually, when a website is presented towards the top of the search results, the higher it "ranks", and the more searchers will find your website. SEO can also target different kinds of search, including text search, image search, local search, and subject-specific search engines.

As a marketing tactic for increasing a site's relevance, SEO considers how search engine algorithms work and what people are likely to search for. SEO concentrates on improving a site's coding, presentation, size and structure, as well as resolving issues that could prevent search engine indexing programs from fully spidering a site, such as lack of search-engine friendly links within and into the site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to visitors.

I can assess and modify your existing site, or develop a new site, to meet the requirements of the web's most popular search engines. This will help to drive relevant traffic to your site and increase its cost effectiveness.

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